Asian metropoli have neon. Colorful, eye-popping neon. Above you'll see the famous Osaka Glico man, symbol of Glico, Japan's top snackfoods maker. He dates back a long, long time. Behind him are famous Osaka symbols Osaka Castle and the Tsutekaku Tower.Also in this photo are signs for, loan sharks, cold medicine, real estate and cosmetic surgery.
That's quite a lot of genres, no?
The giant yellow one reads 'Promise,' as in "We promise to break your leg if you do not pay us back." It's legalized loan sharking, with published interest varying between 15%-29.9%. Promise vending machines dot train stations and anywhere commercial impulses overpower the realization that when the wallet's empty, it's time to stop buying.
To their credit, though the loan companies, all with English names like Promise, Lake, Acom and No Loan, will give money to anyone in a 'pinchie,' except foreigners. I can't say I blame them. Reputable lending institutions might want some collateral to lend money, like your house, passport, spouse or something else keeping you grounded and a 'payer-backer.'
Due to regulations, though commercials for the loan companies cannot specifically say they are loaning money, so they have scenes like falling off an inflatable banana boat and everyone getting angry. It's pretty vague, at least this observer. So if you ever need money, and you're Japanese, just look for a neon sign, like a cash-poor moth drawn to a Mafia-underwritten flame.










